Kicks Experience
Foot Locker
Revolutionizing Retail with Open-Air Augmented Reality
Combining advanced perspective tracking and adaptive digital content with Transparent OLED technology, this augmented reality experience blurs the lines between physical products and digital content. Augmented reality overlays are deployed over physical objects behind the glass and are composited in real-time to remain aligned with the product regardless of viewer position.
A Personalized Experience
Offering a unique and highly interactive way to engage with products, the Augment Glass LENS is a custom canvas that allows for endless interface designs to create memorable user experiences.
Adaptive Digital Content
When idle, the kiosk enters passive display mode, exhibiting rich marketing content and attracting visitors in for a closer look. Once the computer vision technology recognizes a user at the podium, an interactive user interface is automatically deployed, inviting users to partake in the fun and giving them the power to personalize their own experience.
Advanced Perspective Tracking
Bringing augmented reality to an open air setting without the need of a headset device, our LENS kiosks use advanced eye tracking to map digital content to physical products and models — ensuring each visitor gets an ideal experience.
Creating Memorable Moments
Visitors are not only able to customize their own kicks, but also send and share their creations afterwards — providing a lasting impression on visitors long after attending the event.
- Project Administration
- Creative Direction
- Experience Design
- Physical Design
- Lighting Design
- Systems Engineering
- Interactive Programming
- Technology Integration
- Fabrication & Installation
- Custom Branded UI/UX
- Custom Splash Video
- Analytics & Data Storage
- Real-Time Perspective Tracking
- Real-Time Parallax Compensation
- Synchronized Animated Lighting
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